Universal Pictures: Optimizing Video for Search
Make your SMB videos number one at the universal search box office.
View ArticleForget Competition, the Search Wars are Over
Advertisers love competition because (arguably) costs will be driven down. In the single search environment that already exists in many countries around the world, search advertising costs are set by...
View ArticleCo-Creation & Search: It's All About the Customer
How listening to the crowd can enhance your online branding strategy.
View ArticleWho is Behind the Successful PR Campaign Poking Holes in Google's Search...
Telling its reporters to attack Google just isn't in The Gray Lady's DNA . Why do I think someone has launched a PR campaign? As Auric Goldfinger tells James Bond in the movide Goldfinger (1964), "They...
View ArticleSEO Training: The Cornerstone of Successful Enterprise SEO Campaigns
Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization.
View ArticleGoogle's Panda Update Hits the UK: Early Winners & Losers
Some of the writing on this site is suspect, and it looks like this site has major scraping issues.wakoopa.com (-98.13 percent) This is a monitoring site the "creates digital DNA of today's consumers.
View ArticleSearch News & Headlines Around the Web - May 3, 2011
Susan Wojcicki Defends Google's Social DNA - TechCrunch Here's a roundup of today's other search news and headlines from around the web. Search Industry News Viacom Takes A Final Shot At YouTube -...
View ArticleHow to Make SEO Part of Your Company’s DNA
SEO training on an ongoing basis for IT teams, product managers, content writers, PR teams, marketing teams, and social media managers is a critical part of making SEO part of your company's DNA . It's...
View ArticleSearchDay: Red Riding Hood Edition - May 24, 2011
There's no such thing as a parallel universe on the internet. Who's afraid of the big bad wolf? Bing target type-in traffic about SEO. Porn site page rank explained. Windows phone gets fruity update....
View ArticleAligning SEO with Marketing - A Plan for Success
Six tactics to help you successfully increase organic search traffic by aligning internal teams with SEO best practices in the areas of communication, keyword management, digital content, social media,...
View ArticleHeadline Links: Getting Citations from News Sources
The links you get from media sites bring the extra benefits of brand exposure and credibility within your niche. Getting links from news sources will always remain a challenge, but there will always be...
View ArticleGoogle Passes on GooglePleaseHire.ME Guy's WTF Marketing
It’s official: Matthew Epstein has landed his dream job. But it’s not with Google. After a month of self-described OMG PR stunts and WTF marketing for a job, Epstein is now gainfully employed as...
View ArticleVisa & Mastercard Looking into Linking Ad Targeting to Purchases
Two of the largest credit card networks Visa and Mastercard have been looking into ad targeting. Using everything they know about their customers and their customers data, they are leveraging their...
View ArticlePanda DNA: Algorithm Tests on the Google Panda Update
Using 50 separate domains, this test on Google’s algorithms sought to answer three questions: Can you be affected by Panda in various degrees? What affects the amount of thin content that is condoned?...
View ArticleThe Digital Path to Social Media Success
Business intelligence -> content creation and curation -> activation and acquisition -> engagement. Presenting a model that will hopefully help your own approach as social media continues to...
View ArticlePanda, Fresher Results, Spelling Top Google’s January 2012 Search Updates
A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Google announced. Others included fresher results, improvements to autocomplete, better...
View ArticleHow to Increase Social Influence Scores on Klout & More
Marketers, brands and individuals are getting scored, ranked and labeled as a specialist, a celebrity, a curator or even a taste-maker thanks to sites like Klout, PeerIndex, Kred and Percollate. Find...
View ArticleVisual Storytelling: The Key Weapon to Content Marketing
If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects with stories. When you focus on yours, you may find you have an entirely...
View Article10 Tips to Help Small Marketing Teams Kill It
While the stress and pressure of delivering high volumes of qualified leads is not getting any easier, small marketing teams can manage the multitude of channels, tactics, and online possibilities to...
View ArticleYour Hidden PPC Prospect: Google
Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write ads and create landing pages and websites that serve your prospects’...
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